Designing a logo for any business group or company can be usually a challenging experience. This is because it involves huge amount of time, internal debate or discussion and resources. With the help of a logo any business portrays its visual brand in the market for many years. Logos dictate things like fonts, color and graphics which can be applied to everything from your business website to advertising and promotional stuffs. Any competent type of logo would always carry few precise features. The below is the list of five important attributes which will help you in designing excellent logos.
A logo for any business has to be iconic and legible in nature. If you look at some of the most effective logos, you would realize that they are very simple carrying basic shapes including squares and circles. The example of effective logos includes Apple, Target and WWF. The designs of effective logos are neither too earth shattering nor covers every aspect of their businesses. An important element of logos is they act like a stamp and cater you a visual clue to any business or some purpose.
Any competent designed logo can last for more than three decades. The longevity of any logo helps for key things like brand awareness, hence it is vital that the design element doesn’t reference some design trends or any particular time period. Also, you are supposed to avoid over stylizing fonts or some design gimmicks including drop shadows and gradients which simply move in and out of its style.
The application of any competent logo is usually very consistent. This is the basic reason why all the professional companies hire brand guides which direct businesses about the ways of using logos at different places. The consistency in logo helps to define its overall success. Usually a majority of logos are simple and are not at all interesting as per the design perspective. It is the consistent application in a regular interval which supports the clients to start to link the brand mark with the business.
Any competent logo should be versatile in nature since it has to carry a number of potential applications. It must work in black and white or color. It should be effective when it is imprinted on anything both in small and large mediums. It must be effective on TV or for the car wrap. It is important to consider all these possible applications while designing any logo.
The basic idea of creating a logo is to develop a visual representation of your business. One of the major elements of marketing is to define your brand’s unique value proposition. By carrying a unique logo for your business can help you set apart in today’s cut throat competition. This is really difficult to achieve as at the same time you want to keep your logo simple and relevant to your industry. However, the elements of uniqueness can be obtained with things like name, fonts, color, shape and composition. Most importantly, logos are not required to be exact or literal; they act like a visual peephole into your business.
Logos are really important for companies and businesses. Hence their design too becomes challenging, however, by considering the above five attributes of logo can help you design a perfect one. So next time when you are rebranding, you are supposed to consider these five elements.
About the author: Alyssa Clarke is a freelance blogger who is passionate about writing. She frequently writes on SEO, marketing and social media related topics. Her favorite sites are Bornrich and Styleguru, which she also happens to work for. She is a social media addict and can be actively found on twitter @alyssagclarke.