Microsoft is trying to win you over by appealing to the inner child in you, provided you were a child of the 90s.
The advert showcases the best and most iconic parts of the nineties, from the Yo-yo to Bowl cut hairstyles. The ad then concludes by stating that, as the 90s kids grew up, so did Internet Explorer.
For some reason, I feel like these adverts are the most effective. There was hardly any mention of the actual product until the end, meaning viewers are left to enjoy as they briefly relive the nineties, before finding out which company is responsible.